Habari 2012 Calendar
Illustrated desk top calendar, designed and illustrated while working at Big Wednesday Agency in Cape Town
Habari Media is Africa’s biggest online media sales house. Each year they send out a calendar that not only functions as a media rate card, but also a showcase of the rising stars in the online industry. The brief to us was to conceptualise a theme for the 2012 calendar. Based on the fact that the online industry is finally receiving the recognition it deserves as powerful advertising medium in Africa, we came up with “Digital Heroes”, a calendar highlighting the way these people are winning in the digital and media landscape around them.
Each month was inspired by a different arcade/ 8-bit video game featuring a prominent player in the digital arena as the hero of the game. We asked the individual people a variety of questions and incorporated their answers into the illustration of the game environments, showcasing our heroes in a personalized digital world