Marmite Blogger Drop
As a part of our "if Mother didn't tell you about Marmite, what else didn't she tell you?" campaign we created bespoke, completely unique Marmite blogger packs, custom designed and inspired by ten of the most relevant bloggers in South Africa. The blogger packs consisted of uniquely designed labels, front and back, with tag lines inspired by the blog, as well as a ‘fact of the da with taglines inspired by the blog, as well as a ‘fact of the day’ written on the backlabel . The packs also consisted of a jar of ink, an ink dip pen, a laser-engraved Moleskine with handwritten introduction,customized stickers and a t-shirt with an original Dark Days design on it,linked back to the website by the hash tagged number.
Creative Director: Jake Bester
Copywriter: Gisele Human
Illustrator/ Designer: Dani Loureiro
Ink Jar and Moleskin design: Michael Tymbios
Photography: Nick Muzik